EMAIL MARKETING
& LANDING PAGES
Ready to see some conversion?
Email marketing is one of the most powerful techniques available for targeted, effective messaging. When someone gives you their email address, they want to hear from you - they’re expecting to hear from you! If you’re doing email marketing right, you're delivering a relevant and timely message that the customer wants, directly to their inbox. When it comes to building customer relationships with longevity, email marketing is the queen of crucial conversations.
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No matter how compelling your message is, you still need a good closer! That's exactly the role of a landing page, and as usual, quality is vital. When an email or social media campaign delivers your reader to a clean, standalone web page with a clear call to action (CTA), all the stars line up. There's no navigation bar, no distractions, just an opportunity for your customer to say yes.
What we can do:
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Audit your current database and implement techniques to grow it.
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Audit your current templates, make recommendations, and perform improvements or create new templates if needed.
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Establish database segmentation to ensure each subscriber receives messages that correspond to their interests and needs.
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Build and send broad scale campaigns, targeted messages, and newsletter style messaging.
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Build landing pages and track click-through performance.
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Email marketing should be used as part of a more cohesive content plan that pushes announcements, offers, and updates out on your social media channels, blog, website, and traditional collateral if appropriate. When used too frequently, email marketing risks becoming invasive and ineffective, so we'll help you strike a healthy balance with best practices to keep your audience engaged and enthusiastic.