BLOGGING
Online traffic without advertising?
What’s the last thing you googled? “dog allergies itchy paws”, "best chewy chocolate chip cookie recipe”, “remove hard water stains from old tub”? Whatever it was, the result you clicked on was probably a blog, not an advertisement. Up to date content should really be called 'sought after solutions' because that's why people people read it, and that's what makes a blog arguably the most important inbound marketing tool there is. It delivers answers to existing customers and brings a new audience right to your website.
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A well kept blog also feeds your social media channels and email marketing campaigns with fresh information that keeps customers coming back time after time. Content is value, when it's authentic and presented in an entertaining way, it builds a relationship and leads to brand loyalty.
What we can do:
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Work closely with your team to develop a vision and create a calculated approach for your blog.
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Research blog topics, write original content, and select images or other appropriate media to accompany the posts.
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Deliver regular blog posts that convey your story, support or brand standards, and build stature within your field.
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Provide an abundance of keywords in each post that produce views and help you climb the SEO ladder.
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Integrate blogging with a social media or email marketing plan.
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Of course, you’ll review and approve all posts before they go live.
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Provide a performance report for each post and associated social media post(s) or email marketing campaigns.
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Deliver recommendations on the frequency of blog posting based on specific needs and the industry your business is in.
Businesses who blog get at least twice as much online traffic than businesses who don't. sure, anyone can pay for the top sponsored spot in a Google search, but most search engine users ignore paid ads and only click on organic results. With our blogging support, the opportunities are endless, especially for small, local businesses.
